Jada Film and TV Collectibles

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Jada is one of the leading manufacturers of authentically licensed and highly stylised diecast collectibles, radio controlled vehicles and electronic toys.

Founded in 1999 by husband and wife team Mr. Jack and Mrs. May Li, Jada's innovative products have lead to explosive growth over the past 9 years. The privately held firm has expanded sales globally including Europe, Russia, South Africa, Asia Pacific and Latin America markets.

Jada products reflect the hottest trends in both automotive and entertainment culture. In 2002, Jada introduced the DUB City branded diecast models, which revolutionised the diecast category by offering an extreme level of detail and styling which appealed to the new generation of collectors.

In 2008 Jada released the NexGen Muscle series featuring the new generation of American muscle cars with exclusive licenses with major automobile manufacturers.